Learn how a cloud native media supply chain enables broadcasters to ingest, process, and distribute commercials, syndicated programming, and promos at national scale at lower cost than on premise systems. This session describes how hundreds of linear and non-linear channels, each with its own business case and technical standards, are supported from a single platform. It also covers deep operational monitoring and near real time business metrics, including cost and time to process each file, and how generative and agentic AI can be conditionally applied to produce reports, analyze content, and identify operational trends within a Broadcast as a Service (BaaS) model.