How do you multi-purpose content to meet tight delivery schedules and budgets? What’s the
secret sauce for a reliable, sustainable workflow and content pipeline for short form and longer
form content? This is the constant challenge for digital media producers in today’s media-rich,
multi-platform branded storytelling environment. We will dive into a case study to show real-
world examples of what works. Come away with tools and tips for:
 Content planning
 Content design/creation
 Approvals workflow
 Performance tracking