Generative AI is not replacing professional VFX artists, but it is changing how visual effects are planned, created, and refined. From producing high-impact product shots to developing story ideas and exploring alternative creative approaches, AI-powered tools can help post-production professionals move faster while preserving the control, precision, and artistry that great visual effects demand. This session examines where AI delivers real value today, where it still falls short, and how to integrate it into professional workflows without compromising quality.

Through practical examples, you’ll discover how to combine generative tools with established compositing techniques to create polished, believable and sometimes completely invisible effects.

In this session, you’ll learn how to:

• Generate and animate polished product shots.
• Integrate typography using object matting and compositing.
• Transform rough sketches into photorealistic storyboards.
• Explore multiple VFX approaches before committing to production.
• Art-direct weather, atmosphere and environmental effects.
• Design seamless visual effects that support the story without drawing attention to
  themselves.