Generative AI is not replacing professional VFX artists, but it is changing how visual
effects are planned, created, and refined. From producing high-impact product shots to
developing story ideas and exploring alternative creative approaches, AI-powered tools

can help post-production professionals move faster while preserving the control,
precision, and artistry that great visual effects demand.
This session examines where AI delivers real value today, where it still falls short, and
how to integrate it into professional workflows without compromising quality. Through
practical examples, you’ll discover how to combine generative tools with established
compositing techniques to create polished, believable, and sometimes completely
invisible effects.
In this session, you’ll learn how to:
Generate and animate polished product shots
Integrate typography using object matting and compositing
Transform rough sketches into photorealistic storyboards
Explore multiple VFX approaches before committing to production
Art-direct weather, atmosphere, and environmental effects
Design seamless visual effects that support the story without drawing attention to
themselves