When it comes to streaming, viewers expect a high-quality experience that mimics or beats broadcast TV. From the front-end app and UI to the video quality being delivered, users expect a flawless experience from start to finish. This session will cover strategies to improve content discoverability and interactivity, reduce friction in the user journey, and balance performance with personalization. Learn what types of personalization consumers want and how UX choices can drive user satisfaction and increase monetization opportunities in a competitive market.