Many specialty streamers operate in categories with clear audience demand, but limited awareness and fragmented discovery make growth challenging. This session will examine how operators are tackling visibility, when and how third-party distribution/syndication fits into the mix, and how services convert interest into long-term, direct relationships with viewers. Panelists will share how they think about the trade-offs between aggregated reach and owned-subscriber economics, and what it takes to build a defensible DTC business when competing for attention against services with far greater scale. The discussion will offer perspectives on monetization strategy, churn, and the metrics that matter most when you’re playing a long game in a category built on passion and purpose, not just content volume.