Corporate video projects often involve navigating a complex web of decision makers from
marketing managers to C suite executives, each with their own priorities and approval authority. This session provides strategies for managing stakeholder relationships, preventing scope creep,
and maintaining creative quality when multiple voices are involved in the process.
You Will Learn:
• Stakeholder mapping techniques to identify who has actual decision making authority versus
advisory input
• Communication frameworks for managing conflicting feedback from multiple stakeholders and
finding common ground
• How to set expectations early with scoping documents, approval workflows, and revision
policies that prevent endless feedback loops
• Meeting facilitation approaches that keep creative reviews productive and focused without
design-by-committee paralysis
• Protective techniques for maintaining creative integrity and project timelines when dealing with
late-stage changes or shifting priorities