Session.

Moments Matter: Unlocking the Value of Live Sports in Real Time

Wednesday, October 21 | 10:30 – 11 a.m. | Theater D

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How Qvest uses AI powered by NVIDIA to understand live moments as they happen and turn them into richer fan experiences and new opportunities.

Every moment in live sports has a window of maximum value. A game-winning play, record-breaking performance, or unexpected moment can instantly capture fan attention and create opportunities for content, engagement, and monetization. But traditional workflows often miss the height of audience attention and commercial value, requiring teams to identify, clip, edit, reformat, enhance, and distribute content after the moment has already happened.

What changes when AI can understand the game as it happens?

In this session, Qvest and NVIDIA will explore how real-time sports intelligence can transform live moments into action. Attendees will see how AI can identify the moments that matter, understand the players and context involved, automatically create and reframe content for different platforms, and enhance it through player tracking, identification, contextual data, visualizations, and sponsored opportunities.

Through an overview demonstration of Qvest’s Monetize the Moment accelerator, the session will show how Qvest orchestration powered by NVIDIA can connect intelligence directly to the live content workflow, reducing the time between a moment happening and a fan experiencing it.

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