Ahead of the 2024 NFL season, Comcast introduced a cloud-powered, server-side multiview experience enabling fans to seamlessly follow multiple live games without juggling inputs, devices, or screens. As engagement surged, Comcast scaled its multiview offering to thousands of cloud-generated live channels, introducing new combinations, regional variants, and sport-specific layouts—all without modifying hardware or updating client applications. This session will reveal the inside story behind Create Your Own Multiview and how a cloud-native, server-side multiview architecture enabled hundreds of concurrent live layouts — without new hardware or deployment cycles.