NAB Show

NAB Show

Session.

How to Price AI Assisted Post Without Losing Control

Wednesday, April 22 | 10:45 – 11:45 a.m. | N219-N222 Post|Production World

Post|Production World ConferenceAdd to My NAB Show

As AI tools accelerate workflows, pricing models based on hourly rates are becoming
problematic. Clients expect faster delivery at lower costs while your expertise remains essential.
This session addresses the business challenges of AI enhanced post production, providing
frameworks for pricing that reflects value rather than time spent.
You Will Learn:
• Value based pricing models for AI enhanced workflows that account for efficiency gains while
protecting your creative expertise

• Client communication strategies for transparently discussing AI usage without devaluing your
services
• Contract language and scoping approaches that set clear boundaries around AI assisted work
and revision policies
• Strategic positioning that emphasizes your creative direction and quality control
• Case studies from post production professionals who have successfully navigated the transition
to AI integrated workflows

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