If you want to delve into how to align your branded storytelling with your
audiences and stakeholders to deliver impact, this session is for you. We’ll cover how to Define
your video and/or social media content plan, how to measure impact, and how to build a
consistent content pipeline that delivers. Step back from the daily grind of content generation
and look at your projects in a new way. Come away with tactics for:
-Measuring impact
-Simple strategies for engaging storytelling
-Overcoming obstacles:
 Lack of control over locations
 On-camera people who may or may not be great
 Speed-to-market pressures
 Impact measurement challenges