NAB Show

NAB Show

Session.

Governed Data: The New Engine of Enterprise Value in the AI Era

Monday, April 20 | 11:45 a.m. – 12:15 p.m. | W1333 AWS Theater

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As AI adoption accelerates, enterprises are rethinking the role of proprietary data as a strategic asset, capable of driving new revenue and competitive advantage. This panel explores why data has quickly risen to the top of the enterprise agenda and what organizations must do to unlock its full value.

Panelists will examine how the shift toward autonomous AI agents is increasing demand for high-quality, governed data, and why generic datasets are no longer sufficient for high-stakes enterprise use cases. The discussion will also address the critical role of data governance, privacy, and trust frameworks in enabling responsible monetization while minimizing risk.

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