What happens when a YouTube creator breaks into broadcast TV — and brings that audience back online? This is a real-world roadmap to building a multi-platform content brand. In this candid session, you’ll hear the story of how Jefferson Graham grew a YouTube channel into a nationally broadcast travel series — and used television and newsletter exposure to fuel digital growth. We’ll discuss pitching networks, adapting content for different audiences, negotiating partnerships, and maintaining creative control. The media landscape is no longer linear — it’s ecosystem-driven. Learn how to build a brand that moves fluidly between platforms. You’ll Learn: ● How to pitch digital-first content to television networks ● Adapting YouTube content for broadcast standards ● Leveraging TV credibility to grow your online audience ● Building sponsorships across platforms