You already have stories to tell. The challenge is turning them into consistent content that earns attention—and produces a real outcomeIn this session, Richard Harrington of ThinkTAP offers a practical framework for moving from “posting” to publishing with purpose. You’ll learn how to define the result you want first, then shape your message for a specific audience and platform. We’ll cover what’s changing in social right now, how to build content that keeps people watching and reading, and how to turn a single idea into a connected set of posts across multiple channels (without burning out).

Whether you’re a solo creator or part of a brand team, you’ll leave with clear models for planning, repurposing, and scheduling content so your work shows up consistently—and performs better over time.

Key takeaways

– Targeting results: choosing goals you can measure
Understanding your audience: matching message to intent
Key social media trends: what to pay attention to (and what to ignore)
Hypersyndication strategies: repurpose without feeling repetitive
Publishing models: campaigns, series, “always-on,” and launches
Improving messaging and retention: hooks, clarity, and structure
Scheduling content: workflows, batching, and sustainable cadence