As global demand for high-quality content continues to grow across streaming, broadcast, and theatrical platforms, legacy IP is emerging as one of the most valuable yet underutilized assets in the media industry. However, much of this content remains in SD or HD formats, limiting its potential for modern distribution and premium viewing environments.

A work becomes IP only after it has taken root in people’s minds—by nature, IP exists in the past. This is why legacy IP holds enduring value and unique relevance in today’s media landscape. The challenge, however, lies in how to effectively bring these assets into the present without compromising their original artistic intent.

This session explores how AI Super-Scaler enables content owners to transform archival material into theatrical-grade 4K while preserving the integrity of the original work. Rather than focusing solely on technical theory, this session highlights real-world applications across a wide range of content types, spanning TV series, film, animation, and concert films.

We will present selected projects involving globally recognized Korean IP, including concert films featuring BTS released across 2,000+ theaters in over 65 countries, as well as restoration work related to films by Academy Award–winning director Bong Joon-ho. In addition, we will share how the solution is currently being applied to animation libraries and ongoing collaborations with partners in the Japanese market.

The session will also address practical considerations such as source condition variability, quality thresholds for commercial release, and strategies for prioritizing titles with the highest long-term value. Attendees will gain insight into how legacy content can be effectively revitalized and repositioned for global distribution in a rapidly evolving media landscape.