For decades, video production has been organized around the rundown, a linear model built for broadcast. But today’s audiences do not live in rundowns. They live across apps, feeds, and platforms that demand continuous, adaptive storytelling. Joe Croney brings experience spanning linear broadcast and modern digital platforms, and coined the concept of Audience 3.0 to describe the shift toward dynamic, personalized media experiences. In this session, he explores how leading media organizations are moving beyond asset-centric pipelines to story-centric, AI-native workflows, where content is structured as dynamic story objects that flow across tools, teams, and platforms in real time. Drawing on real-world work with emerging AI models like ElevenLabs and modern cloud architectures, this session will cover: Why traditional broadcast and digital workflows are converging and breaking
How AI is reshaping production from creation to distribution
What it takes to connect fragmented tools into a unified, cross-platform system
Why the next phase of the industry will be defined by shared context and cross-vendor AI coordination You will leave with a clear view of how to evolve your video operations from linear pipelines to intelligent, adaptive systems built for where audiences actually live.