Media companies generate massive volumes of audience behavior, content metadata, and advertising data yet much of this information remains siloed, unstructured, and under‑monetized. As traditional revenue models come under pressure, the ability to activate first‑party data at scale has become a critical differentiator. In this session, Genpact explores how leading media and entertainment organizations are operationalizing AI to convert fragmented data into measurable commercial outcomes. Attendees will learn how AI‑powered data products unify audience, content, and ad signals; embed intelligence directly into monetization decisions; and enable new revenue streams across advertising, content distribution, and audience engagement—moving beyond pilots to repeatable, scalable impact