The way audiences consume video has fundamentally changed. Gen-Z viewers discover content on TikTok, Instagram Reels, and YouTube Shorts — and broadcasters who can’t meet them there are losing ground fast. Yet for most video teams, producing vertical content at scale has meant costly post-production workflows, additional headcount, and missed viral moments. 

AWS Elemental Inference solves this problem. By applying AI in parallel with live video encoding — not after — it enables broadcasters and their technology partners to automatically generate vertical video outputs and highlight clips in real-time, with latency as low as 3–10 seconds and no AI expertise required. 

In this session, an AWS Elemental product leader joins leaders from three pioneering AWS partners — ScorePlay, Tagboard, and Grabyo — to explore how they are embedding Elemental Inference directly into their products to unlock new value for their customers. From sports highlight automation to amplification and social media distribution, these innovators are demonstrating what becomes possible when AI is built into the video workflow itself. Together, they’ll share how the service’s “process once, optimize everywhere” model is helping their customers reach new audiences, reduce production costs, and compete in an AI-first media landscape — without rebuilding the systems they already rely on.