How can broadcasters pursue new revenue opportunities when budgets are tight and reliability is non-negotiable? This session explores how to make innovation affordable, test ideas safely and move from experimentation to informed action.

Drawing on David Boorne’s experience working with Evrideo on workflow modernisation at Rogers, the panel will examine how practical prototyping, close collaboration and adaptable technology can accelerate progress. Moderated by former Imagine Communications CEO Tom Cotney, the conversation brings together Boorne and Evrideo Chief Product Officer Rob Malcolm to challenge conventional approaches to transformation.

Attendees will leave with practical ideas for testing commercial opportunities, evaluating technology partners and deciding when to scale, adapt or stop—without betting the business.