Broadcasters are under increasing pressure to rethink decades-old architectures as the shift toward IP, virtualisation, and cloud-native operations accelerates across the media industry. While many organisations have adopted hybrid approaches or migrated isolated workflows, very few have embarked on, let alone completed, a full end-to-end transition from hardware-dependent infrastructure to a fully cloud-based broadcast ecosystem. This session explores what it really takes to make that leap.

Using Telekom Malaysia (TM) as an illustrative use case, the session examines the engineering, operational, and strategic considerations behind a complete cloud migration across playout, contribution, distribution, and monitoring workflows. TM’s journey demonstrates how a national operator can modernise legacy systems, reduce operational complexity, and open the door to new service models, while maintaining broadcast-grade resilience and regulatory compliance.

The session will outline the technical migration path:

• Assessing existing hardware-centric architectures and determining cloud-ready components.
• Designing cloud-native equivalents for playout, ingest, processing, QC, and delivery.
• Ensuring reliability, redundancy, and latency performance in cloud environments.
• Integrating orchestration, observability, and automation to enable scalable operations.
• Navigating security and sovereignty requirements in multi-region architectures.
• Managing cultural and operational change when shifting from hardware engineering to software-defined workflows.

Most importantly, the presentation will highlight the broader lessons that apply to any broadcaster, whether they are at the beginning of their cloud journey or planning the final stages of migration. TM’s experience provides a real-world blueprint for overcoming common pitfalls, optimising cost, improving agility, and defining a long-term transformation roadmap.

The session is designed to welcome additional broadcasters, vendors, and integrators to contribute insights, creating a practical and technology-agnostic discussion on what “100% cloud” really means for broadcast engineering in 2026 and beyond.