Agentic AI is redefining media and broadcasting workflows, transforming not only how content is created and distributed, but how teams collaborate across the entire value chain. Drawing on hands-on experience co-engineering and co-innovating with leading global media companies, we will present real-world examples, practical lessons, and proven engineering practices from the field. We will demonstrate how Hyper Velocity Engineering, combining multidisciplinary teams, Design Thinking methodology, AI agents and tools are accelerating the software lifecycle and enabling end-to-end transformation.