Training content that actually works has to do two jobs at once: teach clearly and keep people watching. In this session, Richard Harrington of Think TAP breaks down a practical, repeatable approach to producing online education that’s engaging, efficient to create, and measurable after launch—whether you’re building a quick screen-capture tutorial or a full multi-module course.

Drawing on real-world production experience for major brands and training platforms, Richard will walk through how to set the right learning goals, shape content for how people actually learn online, and choose a production approach that matches your budget, timeline, and audience. You’ll also learn how to work with on-camera talent and subject matter experts, structure a course for clarity and retention, and build a feedback loop so each version gets better.

What you’ll learn

• Setting educational goals: Define clear outcomes, target audience needs, and success criteria so every lesson has a purpose.
• Managing talent and course development: Work effectively with subject matter experts and on-camera talent while building scripts, outlines, and modules that stay consistent.
• Choosing the right production approach: Match format to message—screen capture vs. presenter, live action vs. mixed media—based on budget, timeline, and learning objectives.
• Measuring course effectiveness: Track the metrics that matter (completion, comprehension, behavior change), gather feedback, and iterate to improve results.