As streaming services seek to keep viewers engaged with exciting content through compelling user experiences, a great front-end player can make the difference between stickiness and frustration. This discussion will cover navigation and discovery, data integration, user interaction, and novel concepts such as multiview video. The session will also delve into AI’s role in search and personalization, and explore viewer-friendly ways to run advertising. Hear from those with first-hand knowledge of what works and what doesn’t, and where they think the user experience can be enhanced.