This presentation will summarize findings from researching the capabilities of chatbots ChatGPT, Claude and Gemini for content discovery, particularly for searching for exclusive shows on streaming services in the US and Europe. The test evaluated the capabilities of chatbots in the field of content discovery – an ideal test case that combines consumer-facing elements, “Where can I stream xyz,” with often complex industry logic and metadata. Learn who did well, who didn’t, the regional differences and how streamers can ensure a personalized experience with the right balance of deterministic data from streamers and a conversational/generative component from the chatbots.