NAB Show

NAB Show

Session.

Changing Production Strategies With Generative-AI: From Stills to Video

Tuesday, April 21 | 4 – 5 p.m. | N219-N222

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The line between photography and videography is dissolving as AI tools enable us to transform
still images into dynamic video content. This session explores how generative AI is changing
production planning and budget considerations when a single photo shoot can now yield both
stills and video deliverables. We'll examine workflows and practical strategies for incorporating
AI video generation into your production services.
You Will Learn:
• How to shoot photography with AI video generation in mind, optimizing composition and
lighting for stills that translate into motion
• Production planning strategies that maximize efficiency by capturing assets for both traditional
and AI transformation
• Workflow demonstrations of current AI tools (Kling, Runway, Veo, and others) with honest
assessments of quality and limitations
• Pricing and scoping considerations for AI assisted projects, billing appropriately while setting
realistic client expectations
• Client communication strategies for explaining AI capabilities and positioning yourself as a
knowledgeable guide

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