For content owners with sports rights, FAST, AVOD, SVOD, and carrier-OTT partnerships offer many options for video distribution and bundling strategies. This session will discuss what consumers want from their sports viewing experience and which distribution platforms are best, based on content length, device playback, geography, and business model. The session will also discuss the importance of data collection and the role of AI in personalizing the user experience to make today’s most widely viewed video content more engaging.