Sports fans now expect streaming to feel truly live and tailored to them on every screen they use. This session will discuss what it takes to deliver consistently high-quality streaming experiences that hold up from green flag to checkered flag. The discussion highlights the NASCAR–Dolby OptiView partnership and how low-latency video enables real-time personalization for both fans and teams. The conversation covers why real-time matters at the track, how fans can build personalized experiences, and how these capabilities have expanded into mission-critical team and enterprise use cases.