Broadcast news is entering a new era of accountability.

Audiences are fragmenting across streaming, mobile, and connected TV. Ownership groups are consolidating as regulatory dynamics evolve. And leadership teams are under pressure to demonstrate real performance, across audience growth, operational efficiency, and revenue.

Incremental change isn’t enough. The question many broadcasters are now asking is:

• What are the bold bets that will define the next decade of the business?
• Should newsrooms continue operating separate broadcast and digital workflows, or rebuild around a unified, multi-platform model?
• Will ratings remain the primary signal of success, or will new audience and engagement metrics reshape editorial strategy?
• How will AI reshape newsroom workflows, audience experiences, and the economics of producing news?

And where will the next generation of revenue come from—streaming, direct audience relationships, new advertising models, or something else entirely?

In this main stage conversation, customers of Arc XP will share the most significant bets their organizations are making right now, from restructuring newsrooms and redefining audience strategy to experimenting with AI-driven production, personalization, and distribution.

Broadcast has always evolved with technology, but what’s different today is the speed of change and the level of accountability to the business that is behind the decisions.

This session will explore the bold choices broadcasters are making now to build the next model for the industry.