Large broadcasters are rethinking how broadcast operations are designed and operated at scale. As station footprints grow and operational complexity increases, traditional station‑by‑station operating models struggle to deliver the cost control, reliability, and agility required in today’s environment. This session explores a centralized Broadcast Core operating model that combines shared, centrally managed capabilities with lightweight Edge functions close to affiliates. The approach focuses on pooling common capabilities—such as orchestration, encoding, packaging, stitching, and lite playout—while enabling remote operation and on‑demand activation only when required. Rather than focusing on technology refresh cycles, the discussion centers on operational design: how to create a single, consistent operational framework across a distributed broadcast footprint. Attendees will learn how centralized visibility, standardized workflows, and reduced manual intervention can improve reliability, accelerate the rollout of new services, and enable better cost‑per‑station control. The session also addresses how broadcasters typically begin this journey. Instead of large‑scale redesigns, many organizations start by improving operational visibility and standardizing incident and operational workflows, then expanding the centralized model incrementally over time. Designed for broadcasters and affiliates, this session provides a practical perspective on how centralized broadcast operations can scale sustainably while preserving local flexibility and control.