As the streaming industry shifts from growth-at-all-costs to sustainable profitability, broadcasters and publishers need infrastructure and revenue operations that can move at the speed of business — not just engineering cycles. In this session, AWS and JWX share how leading media companies are rethinking their video stack to give business and ad operations teams more control, reduce reliance on engineering for day-to-day revenue workflows, and unlock stronger programmatic performance. Attendees will learn how this approach simplifies server-side ad insertion (SSAI) operations, empowers business teams to move faster, and drives better monetization outcomes — without engineering-heavy workflows.