As the broadcast industry migrates from on-prem hardware to decentralized cloud environments, the traditional perimeter—the firewall—is no longer enough to keep your assets safe. Modern media workflows involve globally distributed teams, third-party vendors, and automated AI tools, all of which introduce new vulnerabilities for leaks, ransomware, and IP theft. Going beyond the firewall, this session will explore how to secure the next generation of media assets in a borderless, cloud-driven ecosystem.