Today’s brands face relentless content demands and internal resource drain. This panel will unpack the rise of the Embedded Alliance — a new operational model that integrates agile infrastructure and strategic operators directly into in-house teams. Drawing on recent collaborations between AbelCine and Backhouse on projects from Hello Sunshine, Mustache, and Endeavor, among others, this session will discuss how this partnership approach allows forward-thinking organizations to move beyond agency silos and unlock scalable, high-impact content creation from within.