Every year, streaming platforms invest billions in premium content: live sports rights, exclusive series, blockbuster films. Yet a growing share of that investment is silently leaking through cracks that most platforms don't even know exist. Piracy powered by residential proxies. Credential sharing eroding subscription revenue. Ad budgets wasted on unverifiable audiences. Price arbitrage exploiting regional pricing gaps. The industry's default response – IP geolocation – was built for a different era, and today's fraudsters, and even everyday viewers, know exactly how to bypass it.

This session cuts through the complexity to answer one question: what does it actually take to know who your users are and where they really are, and what becomes possible when you do?

Drawing on real-world deployments with some of the world's top streaming platforms and rights holders, this session will reveal how a new generation of advanced geolocation – anchored in true location, device integrity, and behavioral context – is fundamentally changing what's possible for media companies. It’s not just about having stronger defensive measures – it’s about driving further revenue and growth.

Attendees will walk away understanding:

– Why over 80% of modern geo-piracy is completely invisible to IP-based tools, and what it takes to actually detect it

– How linking user identity to verified physical location stops account takeovers, credential sharing, and subscription fraud without adding friction for legitimate viewers

– The tangible ad revenue upside when you can guarantee real users in verified locations to your advertising partners, including why verified inventory commands significantly higher CPMs

– How the same intelligence that protects your content can power hyper-local experiences, venue-specific activations, and personalization that drives measurably higher engagement

– A real-world case study: what happened when one major platform moved beyond IP, and the revenue outcomes that followed

Whether you're responsible for content rights, platform security, ad monetization, or subscriber growth, this session will reframe how you think about the relationship between security and revenue. The platforms winning the next decade won't just protect their content and users. They'll monetize every tool to the fullest.