NAB Show

NAB Show

Session.

Beyond Audiences: Building Community

Wednesday, April 22 | 10 – 10:30 a.m. | C9226 Creator Lab Theater

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In today’s creator economy, audience size is no longer the primary signal of success Community is.
The industry is undergoing a fundamental shift from reach to resonance: from how many people follow a creator to how deeply those audiences engage, trust, and stay connected. As this shift accelerates, the panel will examine how trust is built, engagement is sustained, and community becomes the foundation of long-term value and cultural impact across the creator economy.

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