NAB Show

NAB Show

Session.

Better Gear Won’t Fix This: Why Viewer Trust is your Highest-ROI Investment

Monday, April 20 | 1:20 – 1:50 p.m.

Creator LabAdd to My NAB Show

You’re surrounded by the best gear in the world. But better gear won’t fix your video. And neither will more content. What actually converts viewers into buyers is something most creators – even technically excellent ones – are missing entirely. In this session, Luria Petrucci (20-year video and livestream producer and host) breaks down the Trust Trifecta™ – the 3 Part System that transforms your videos from “looking good” into creating real connection, real impact, and real results… regardless of what camera you're using.

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