Every major studio sits on millions of digital assets with massive, untapped value. Currently, artists spend hours acting as “digital archaeologists”—searching files instead of creating them. This session tells the story of how Amdocs embedded a team inside DreamWorks Animation’s production pipeline for 18 months, conducting deep research with 10+ departments to build an on-prem solution to solve these creative friction points.

We will demonstrate how that artist-led empathy led to the blueprint for a new service, an AI-native architecture designed to transform the content supply chain. While the research was rooted in the day-to-day operations of production, the future of this platform is being architected as a cloud-native, tech-agnostic ecosystem. Developing in partnership with AWS, this vision ensures that intelligence is never locked into a single provider, offering studios the flexibility to integrate with their existing tech stacks while scaling infinitely.

Discover how we are building an automated metadata pipeline that leverages AI to eliminate manual tagging and make every asset discoverable by both humans and machines. By moving toward a cloud-native future on AWS, your studio can build a rich corpus of metadata—ensuring your artists spend less time searching and more time creating.