Local broadcasters face an existential challenge: fragmented audiences, streaming competitors, and declining loyalty threaten traditional revenue models. Yet, despite this, we are in the midst of the biggest opportunity traditional broadcasters have ever seen. Thanks to AI.

Gray Media, in partnership with Quickplay and Google Cloud, has built a hyper-personalized, AI-driven OTT platform designed for the “audience of one”—reaching younger viewers where they already are while protecting and extending their core paid TV business. By leveraging cloud-native microservices and Quickplay AI Studio, Gray dynamically adapts experiences in real time, optimizes content delivery for maximum engagement, and future-proofs infrastructure. This ambitious initiative is reshaping local streaming; it’s reimagining how local content is created, distributed, and discovered

This session dives deep into both the technology and the business drivers of Gray Media’s approach. Benefits for audience members include insights into:

Scalable, Real-World Implementation: Learn how Gray Media integrates AI-powered insights with newsroomand local content workflows, ensuring a seamless viewer experience without disrupting operational efficiency.
Advanced Metadata & Monetization: Multi-modal AI generates rich, scene-level metadata that powers Dynamic Ad Insertion, enabling hyper-contextual advertising and measurable increases in eCPM, ROI, and content monetization across both owned and third-party platforms.
Quantitative Business Insights: Learn from real KPI data, including ARPU growth, churn reduction, and extended customer lifetime value, offering a concrete business case for implementing personalized streaming at scale.
UX Innovation for Engagement: Discover front-end enhancements such as dynamically optimized vertical short-form video feeds, natural content discovery, and “Start Over” functionality, designed to capture and retain highly fragmented local audiences accustomed to social-style scrolling.
User-Generated Content, Community Engagement & Social Syndication: Gray empowers local voices by allowing community members to contribute stories, videos, and perspectives directly to the platform. AI tools help curate, highlight, and syndicate vertical highlights to social platforms.
Cloud-Native Architectural Agility: How a modular, microservices architecture allows rapid deployment of AI personalization features while future-proofing investments against evolving standards like ATSC 3.0.

Attendees will walk away with a practical, replicable roadmap for integrating AI, cloud infrastructure, and data-driven insights to power next-generation personalized streaming – an actionable blueprint for broadcasters looking to succeed in the rapidly evolving NextGen TV and ATSC 3.0 ecosystem.