Generative AI is powerful, but it is still imperfect, inconsistent, and often misaligned with the needs of professional production.

In this session, Koh Terai, CEO and co-founder of Martini, shares a realistic perspective on what it takes to build AI-native tools that are actually useful for modern film and video workflows.

Drawing from what Martini is seeing across production companies, VFX teams, gaming companies, and professional creators, Koh will highlight where generative AI is already proving useful in practice, where it still falls short, and what separates serious creative infrastructure from hype.

He will also share how Martini users are applying these tools in practice, and why Martini emphasizes greater control, collaboration, and production-focused design for professional workflows.

Attendees will leave with a grounded view of how generative AI can fit into professional creative pipelines today, and where the technology is heading next.