NAB Show

NAB Show

Session.

AI at Scale: Transforming Post-Production with Dell, NVIDIA, and Adobe

Saturday, April 18 | 5:15 – 6:45 p.m. | N219-N222

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This fireside chat brings together Dell, NVIDIA, and Adobe to examine how AI is reshaping post-production workflows and the broader content pipeline. As generative and agentic AI accelerate the demand for high-quality content, the discussion will focus on how NVIDIA’s accelerated computing and AI frameworks, Dell’s AI-ready infrastructure, and Adobe’s creative tools and Firefly models are being integrated to deliver faster, more scalable, and more precise production workflows.

Panelists will explore key challenges facing editors and post-production professionals—including compute constraints, fragmented workflows, content scale, and the need for creative control—and how this ecosystem approach enables real-time rendering, AI-assisted editing, and end-to-end pipeline optimization. The conversation will highlight emerging innovations such as AI-driven automation, 3D digital twins, and enterprise-grade, commercially safe generative content, illustrating how these companies are jointly redefining speed, efficiency, and creative possibility in modern post-production.

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