NAB Show

NAB Show

Session.

AI as Creator: Who Owns the Future of Hollywood?

Sunday, April 19 | 10:30 – 11:15 a.m. | W1467 Media and Entertainment Theater

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AI is no longer a theoretical disruptor — it is becoming embedded in ideation, creation, development, production and post. But beyond efficiency gains and workflow tools lies a deeper question: how does AI expand storytelling itself? The Ankler’s Reel AI columnist Erik Barmack convenes leaders from top AI companies and legacy studios to explore how emerging technologies are reshaping collaboration between artists and machines, how ideas move from concept to screen, and how IP frameworks may evolve in response. As experimentation accelerates, what guardrails are needed to protect creative integrity — and who gets to decide? This conversation examines whether AI will function as a shortcut, a creative partner, or something entirely new — and what that means for the future of Hollywood.

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