NAB Show

NAB Show

Session.

Accelerating AdTech: Scaling Context & Intelligence

Sunday, April 19 | noon – 12:30 p.m. | W1333 AWS Theater

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The advertising industry is moving beyond basic automation toward an AI-native ecosystem where the ad stack is as intelligent as the content it sits alongside. For streaming platforms and broadcasters, the challenge has shifted: it is no longer about simply delivering a digital ad, but about leveraging massive-scale computing to turn unstructured video data into real-time, high-value metadata and personalized experiences. Attendees will gain actionable insights into bridging the gap between raw data and monetization in the AI era.

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