Media Coverage Guide: Cloud Virtualization

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Your Guide to Cloud Virtualization

Cloud virtualization is transforming media workflows, improving agility and efficiency in content distribution. As teams work to streamline operations and manage complex tech stacks, it offers scalable, reliable solutions for production, storage and analytics. Below are key NAB Show highlights showcasing its impact.

See all exhibitors, sessions and activations in the Cloud Virtualization Show Guide.

Featured Cloud Virtualization Sessions

Saturday, April 18

SMPTE VIBE: From Build to Broadcast to Fan Experience in Live Sports Systems

April 18, 3:10 p.m. | N259

Laquie TN Campbell — Senior Product Marketing Manager, Media & Entertainment — Backblaze, Inc.
Zandra Clarke — Membership Director — Society of Motion Picture and Television Engineers (SMPTE)
Frank LaSpina — Head of Production Operations — Cosm
ErinRose Widner — Media & Technology Strategist

Sunday, April 19

The Hardware You Need Doesn’t Exist: Rethinking Media Infrastructure for the Hyperscaler Era

April 19, 2:40 p.m. | W1143 Tech Chat Theater

Barry Evans — SVP Product Development — Pixitmedia by Datacore

Monday, April 20

Streaming the Future: FOX’s Cloud Transformation Journey with AWS

April 20, 12:45 p.m. | N141 Main Stage

Mayur Srinivasan — SVP, Digital Video Platform Team — Fox Corporation
Chris Ziemer — Industry Leader, Broadcasting & Streaming — Amazon Web Services
Whil Relifor d — Senior Vice President, Media Services — Fox Corporation
Ricardo Perez-Selsky — Sr. Director, Digital Production Operations — FOX Sports

From Set to Social in Minutes: How Modern Workflows Are Reshaping Unscripted Content

April 20, 3:10 p.m. | C9226 Creator Lab Theater

Josh Lomas — Solutions Architect — Pixitmedia

An Audience of One: How Gray Media + Google Cloud + Quickplay are Using AI and Cloud OTT to Personalize Local News, Enable User-Generated Content, Engage Younger Viewers, and Unlock New Revenue for Broadcasters

April 20, 4:15 p.m. | C2450 TV and Radio HQ

Albert Lai — Google
Lee Zurik — Gray
Jordan Bartow — Quickplay

Tuesday, April 21

Cloud Workflows in Practice, Real Case Studies

April 21, 10:45 a.m. | N235/N237

Phillippa Swanson — Senior Lecturer — Ravensbourne University London

Broadcast Without Boundaries: Software-Defined Agility and Global Transformation at Scale

April 21, 11:30 a.m. | N261

Claudia Souza — Chief Innovation Officer — ASG, LLC
G Morgan — EVP of Sales — Globecast
Satoshi Kanemura — President & COO — FOR-A America
Chris Pulis — Chief Technology Officer — Globecast Group
Andy Robinson — Sr Solutions Architect — Amazon Web Services
Robert Seidel — Operating Partner — Lakewood Advisors
Claudia Souza — Chief Innovation Officer — ASG, LLC
Kenelm Deen — Director Solution Management – Distribution, Video Network — Synamedia

AI in Sports: From Data to Dynamic Fan Experiences

April 21, 3:00 p.m. | W3643 Sports Theater

Sepi Motamedi — Global Head of Sports and Live Media Marketing — NVIDIA
Jono Luk — Chief Product Officer — SumerSports
Janel Downing — Director of Business Development & Sales, Americas — CAMB.AI
Jason Dvorkin — Head of Business Development, Americas for Media & Entertainment, Games and Sports — Amazon Web Services

How the PGA TOUR Teed Up Automated Broadcast Production

April 21, 3:45 p.m. | W3643 Sports Theater

Jason Dvorkin — Head of Business Development, Americas for Media & Entertainment, Games and Sports — Amazon Web Services
Michael Raiondo — Vice President of Broadcast Technology — PGA Tour

Artist-Led I nnovation: How DreamWorks Inspired Amdocs’ AI-Native Asset Intelligence for Creative Teams

April 21, 5:05 p.m. | W1333 AWS Theater