NAB Show
Preparing for Vegas: Webinars On-Demand
Marketing Your Presence: Tips to Maximize Marketing ROI
On-Demand Webinar
Thursday, February 19, 2026
How can exhibitors maximize their investment at NAB Show? What should teams do before the event to attract the right visitors? And how can booth conversations turn into real business opportunities?
In this webinar, NAB Show VP of Marketing Latesa Hughes shares strategies to help exhibitors maximize ROI at the 2026 NAB Show this April. With 60,000+ attendees expected, including many buyers and first-time visitors, early promotion is essential. Exhibitors are encouraged to schedule meetings in advance, use the NAB Show mobile app to connect with attendees and create engaging booth experiences that spark conversations.
Key Takeaways
➡️ Start promotion early
➡️ Schedule meetings in advance
➡️ Create interactive booth experiences
➡️ Capture leads efficiently
➡️ Follow up quickly and personally after the Show
Interested in Exhibiting?
NAB Show provides unparalleled access to buyers and influencers in the broadcast, media and entertainment industry.
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