NAB Show
NAB Show Cares.
Increase ROI. Enjoy Savings. Exhibiting Made Easier.
Promoting and Generating Leads at NAB Show.
NAB Show Cares is an exhibitor-first initiative focused on making your show experience efficient, predictable and profitable. Through exhibitor feedback and data-driven analysis, we’ve reenvisioned traditional tradeshow pricing models to reduce complexity and eliminate surprise invoices.
What is NAB Show Cares?
NAB Show Cares lowers costs and gives you more control over budgets and planning. Our unique pricing models, transparency and exhibitor-first policies reduce time spent navigating logistics so you can focus on promoting your brand, showcasing innovations and generating high-quality leads.
From unlimited material handling to predictable pre-paid services, NAB Show Cares ensures your team can focus on impact instead of invoices.
Our Process:
- Identify Pain Points: We analyze feedback and data to identify the top challenges exhibitors face.
- Drive Innovative Solutions: Our team designs and negotiates programs that reduce costs and enhance exhibitors’ overall experience.
- Communicate and Educate: We provide clear communication, training and support.
- Measure and Improve: NAB Show continuously tracks performance, refines offerings and adapts programs to drive ongoing exhibitor success.
Programs That Help You Save Money and Increase ROI
Below are key NAB Show Cares programs designed to simplify planning and maximize your return.
- Unlimited Material Handling: One fixed-rate fee saves exhibitors on average more than 40%. For just $4.10/sq. ft., exhibitors receive unlimited material handling to and from the loading area for shipments covered by the program. Review material handling FAQs.
- Pre-Paid and Inclusive Services: Pre-negotiated, exhibitor-friendly rates that bundle major show services into predictable, transparent pricing — removing uncertainty from your budget.
- No Surprise Electrical Outlet Pricing: The price of each outlet now includes materials and floor work labor for the initial installation and removal of that outlet. Say goodbye to hidden line items.
- Hanging Signs Made Easy – Inclusive Rigging Pricing: Rigging crew rates include standard rigging supplies, eliminating a long list of material add-ons and small-item surcharges.
Unlimited Material Handling
With Unlimited Material Handling, a single fixed fee covers your material handling needs: no more weight-based surprises, overtime surcharges, or confusing rate tables.
Maximize This Program
- Ship more products and equipment—material handling fees are included in the rate, so you can show and demo more.
- Ship direct to the Show site via Show Site Shipping Labels and have your materials delivered to your booth.
- Note: Shipping to the Advance Warehouse is an additional fee and is not included in the unlimited material handling package. Access Advance Warehouse Site Shipping Labels.
- Any labor charges will be billed after actual labor is completed. Install will be billed first and dismantle labor will be billed and invoiced on the last day of the event. Review labor estimates via Freeman.
Eliminate Hassle
- No need for multiple hand-carry trips: use carts and assistance to move goods to your booth.
- No more juggling fee structures, time windows, or special handling surcharges. These extra charges no longer exist.
- No more lengthy invoice audits: set rates are easy to calculate and paid in advance with your space fees.
Pre-Paid and Inclusive Services
At NAB Show, we care deeply about creating a seamless, stress-free experience for exhibitors. That’s why we’ve partnered with industry-leading vendors and negotiated pricing structures that are simplified, predictable, and exhibitor-friendly.
Advance Warehouse and Target Dates
Need more flexibility in your shipping plan? You can send freight to the advance warehouse.
Key points:
- Competitive per-pound pricing is available for advance warehouse handling.
- Late or off-target shipments may incur additional fees to ensure schedule integrity.
These standards help guarantee timely handling and preserve the exclusive pricing structure negotiated by NAB Show.
Electrical Pricing
Electrical services are essential for most booths. NAB Show partners with vendors to bundle materials and initial floor work labor into one predictable outlet rate.
Exhibitor benefits:
- No separate labor or material line items for the initial install
- No hidden charges for under-carpet floor work during first installation
- Additional booth work requested after the initial install is billed separately
This structure helps reduce cost unpredictability and supports better budgeting.
Inclusive Rigging Pricing
Our rigging program simplifies labor and reduces surprise charges by bundling basic rigging and sign-hanging materials into one all-inclusive rate.
What’s included:
- Rigging crew labor for standard sign hanging
- Basic rigging supplies and hardware
What’s billed separately:
- Truss, motors, and large structural elements
- Lighting packages and design services
NAB Show keeps rigging costs transparent and manageable by removing à la carte surcharges.
Why We Did This? Because We Care.
Every pricing model outlined was intentionally negotiated to:
- Reduce complexity
- Eliminate unpredictable weight-based costs
- Provide transparent, exhibitor-friendly rates
- Streamline planning and budgeting
Our goal is simple: support exhibitors with services that feel fair, predictable and crafted with care.
Ready to Save Time and Increase ROI?
NAB Show Cares was built to help you spend less time worrying about invoices and more time connecting with customers, telling your story, and growing your business on the show floor.
Questions?
Contact Exhibitor Services at [email protected].