NAB Show
Press Release.
FOR IMMEDIATE RELEASE
Apr. 29, 2025
CONTACT
Matt Raymond
+1 202 429 4194
[email protected]
NAB Launches Creator Council at 2025 NAB Show to Shape the Future of the Creator Economy
The advisory group aims to amplify the voices of creators while shaping how NAB engages with the creator community.
The National Association of Broadcasters, the voice of America’s broadcasters and a champion of innovation across media, entertainment and technology, today announced the launch of the NAB Creator Council, a new advisory group designed to amplify the voices of creators and shape how NAB engages with the creator community. The council, composed of influential creators and thought leaders, will provide strategic guidance to NAB in support of the creator economy.
As the creator economy evolves, NAB will stay aligned with the needs of creators. The newly launched NAB Creator Council will bring together a select group of creators to collaborate with NAB, ensuring their voices actively shape industry trends. This announcement comes during 2025 NAB Show, running through April 9th at the Las Vegas Convention Center. As the world’s largest gathering of media, technology and entertainment professionals, NAB Show provides the ideal platform to launch this initiative, positioning the Creator Council at the forefront of innovation and storytelling.
“The creator economy is not just reshaping the entertainment and media industries—it’s completely redefining how content is created, distributed, and consumed. With the launch of the NAB Creator Council, we’re not just inviting creators to the table, we’re empowering them to drive real change. This council will serve as a vital platform for creators to share their insights and help us design programs and initiatives that truly reflect their needs.”
– Karen Chupka, EVP of Global Connections and Events, NAB
Founding council members include: Dylan Huey, CEO of REACH; Shira Lazar, Founder/CEO What’s Trending and Creators 4 Mental Health; Nicki Sun, CEO, Host + Creative Director, Nicki Sun Media; Travis W Keyes, Photographer/Filmmaker, Travis W Keyes Photography; and Blair Imani Ali, Creator and Host, Smarter in Seconds.
“As someone who’s been immersed in the creator economy since I was 14 and continues to collaborate closely with Gen Z creators, I firmly believe that bridging the gap between traditional media and digital creators is crucial. I’m excited that NAB is willing to champion education, resources, and meaningful networking opportunities to ensure creators recognize their significant value and have their voices amplified within the broader media landscape.”
– Dylan Huey, CEO of REACH
“As a founding member and advocate, I’m proud to help lead the Creator Council within NAB. Creators have been looking for support — from small business resources to protections — and this council ensures our voices are heard, both at the show and within the association.”
– Shira Lazar, Founder/CEO What’s Trending and Creators 4 Mental Health
“It’s a privilege to help shape the future of content creation while uplifting underrepresented storytellers and championing diverse voices along the way.”
– Nicki Sun, CEO, Host + Creative Director, Nicki Sun Media
“Creators are shaping conversations, educating communities, and pushing the future of storytelling forward. Joining the NAB Creator Council is not only an incredible opportunity it is a responsibility to ensure that the future of media and entertainment is inclusive, equitable, and transformative. I am honored to be part of this groundbreaking initiative.”
– Blair Imani Ali, Creator and Host, Smarter in Seconds
About NAB Show
NAB Show is the premier global event powering the future of broadcast, media and entertainment, April 18–22, 2026 (exhibits April 19–22), in Las Vegas. Produced by the National Association of Broadcasters, it convenes creators, technologists, exhibitors and decision-makers exploring breakthroughs in AI, the creator economy, sports, streaming and cloud. With curated destinations, immersive education and unmatched networking, NAB Show delivers both discovery and deal-making, attracting buyers with real influence. From its century-long legacy to today’s multi-platform world, NAB Show remains the catalyst for innovation. Learn more at NABShow.com.
About NAB
The National Association of Broadcasters is the premier advocacy association for America’s broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at www.nab.org.
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Dylan Huey, CEO of REACH
Shira Lazar, Founder/CEO What’s Trending and Creators 4 Mental Health
Nicki Sun, CEO, Host + Creative Director, Nicki Sun Media
Travis W Keyes, Photographer/Filmmaker, Travis W Keyes Photography
Blair Imani Ali, Creator and Host, Smarter in Seconds