Sports marketing is evolving as brands rethink how they reach fans across broadcasts, digital platforms, live experiences and culture. This conversation explores the ideas, technologies and partnerships shaping the next generation of fan engagement, and what marketers must do to stand out in an increasingly competitive sports landscape.

Moderator: Alyssa Meyers, Senior Reporter, Sports Marketing, Marketing Brew

Speakers:

Jason Lowery, Senior Director, Sports & Executive Marketing, Adobe
Beth Sidhu, CEO, SPORT BEACH

This session was recorded at NAB Show New York 2026.