Fireside chat on recent business developments of ATSC 3.0, focusing on Korea where Sinclair will have some achievements to announce, and then tie that in with leveraging of ATSC 3.0 in the U.S. for something with a major pop culture footprint.

Moderator: John Clark, Chief Innovation Officer and SVP of Emerging Technology, National Association of Broadcasters

Speaker: Del Parks, President of Technology, Sinclair Broadcast Group

This session was recorded at NAB Show New York 2026.