Build What’s Next.
Technology Professionals Show Guide
The future of media runs on infrastructure, workflows and smart technology decisions. NAB Show New York brings together the tools, partners and practical insights you need to modernize operations, optimize performance and support the next generation of production, streaming and content delivery.
From cloud and AI to live production and systems integration, this is where technology leaders come to evaluate what’s worth adopting now.

Find your people. This guide is for:
CTOs, CIOs and technology executives
Cloud, IP and workflow architects
VPs and directors of technology, engineering and media operations
Production technology and technical production managers
Technical operations and infrastructure managers
Sports and live production leaders
Broadcast, systems and network engineers
Streaming operations and OTT platform managers
Solutions architects and infrastructure architects
Digital media and content delivery professionals
Systems integrators and technology consultants
Media technology buyers and decision-makers
Featured Exhibitors
Explore exhibitors showcasing cloud and hybrid workflows, AI-powered operations, IP infrastructure, live production technologies, streaming solutions and the tools that keep modern media businesses running at scale.

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Day 1 Highlights: Wednesday, Oct. 21
10:30-11:30 a.m.
Concessions
First-Timer Welcome
11:15-11:45 a.m.
Theater B
Beyond the Peak-Capacity Plant: The Business Case for the Dynamic Media Facility.
noon-12:30 p.m.
Theater D
The Sports Marketing Playbook
1:30-2:15 p.m.
Theater A
The Future of Sports Betting: Growth, Media & Responsibility
2:30-3 p.m.
Theater C
Real-World Newsroom Results: Highlights from NAB’s Google AI Training
3:15-3:45 p.m.
Theater C
Building Tomorrow’s Broadcast Workflows Using NextGen TV
3:15-3:45 p.m.
Theater D
Investing in Sports Media Today
3:30-4 p.m.
Theater A
Inside the Live Sports Economy with Jon Ledecky

Precision Timing for ST 2110
9:30 a.m.-4:30 p.m.
Explore both the precision timing systems that keep distributed media in sync and the foundational network mechanics that carry audio and video across IP infrastructure.

Career Fair
10 a.m.-4 p.m., Career Fair
Connect with recruiters and representatives from local television and radio stations, media companies, and broadcast ownership groups.
4-5 p.m.
Show Floor Party
Find the people who work in your world.
Audience-focused meetups across the show floor make it easy to connect around shared interests and professional experiences.
Meetup Locations
- TV & Broadcast | Theater D
- Production, Post & Corporate Enterprise | Concessions
- Creator Economy | Theater C
- Sports & Live Production | Theater A
- Students & Young Professionals | Career Fair

Day 2 Highlights: Thursday, Oct. 22
10:30-11 a.m.
Theater C
Seoul Search: Leveraging ATSC 3.0 and K-Culture to Unlock New Opportunities
1-1:45 p.m.
Theater C
Providing a Personalized Playback Experience: What Customers Want and What’s Coming Next
3:30-4 p.m.
Theater C
Inside Paramount Skunk Works
2:45-3:15 p.m.
Theater C
Streaming the Next Frontier with NASA+

Career Fair
10 a.m.-2 p.m., Career Fair
Connect with recruiters and representatives from local television and radio stations, media companies, and broadcast ownership groups.
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Connect with peers, evaluate technologies and discover strategies to future-proof your organization without disrupting what already works.