Women’s Sports: Unlocking New Markets and Opportunities

Women’s sports are attracting record viewership and sponsorships this session explores how media companies can capitalize on the growth of women’s sports and appeal to new demographics learn strategies for maximizing visibility and revenue in the rapidly growing women’s sports field.

Featuring Vinciane Ngomsi, Reporter & Digital Creator, Boardroom and Thayer Lavielle, Managing Director, The Collective.

Session from 2025 NAB Show Sports Summit