Wagering and Viewership: Capitalizing on the Betting Boom in Sports

With sports betting on the rise this session discusses how broadcasters can integrate sports-betting content to boost viewership, fan engagement and revenue. Discover innovative ways to work with betting platforms to attract the wagering fan.

Featuring Jason Barrett, Founder and CEO, Barrett Media; Len Mead, VP Programming, Productions & Operations, DraftKings Network; and Nick Kostos, Host, You Better you Bet at BetMGM Network.

Session from 2025 NAB Show Sports Summit