NAB Show
Sports.
Wagering and Viewership: Capitalizing on the Betting Boom in Sports
With sports betting on the rise this session discusses how broadcasters can integrate sports-betting content to boost viewership, fan engagement and revenue. Discover innovative ways to work with betting platforms to attract the wagering fan.
Featuring Jason Barrett, Founder and CEO, Barrett Media; Len Mead, VP Programming, Productions & Operations, DraftKings Network; and Nick Kostos, Host, You Better you Bet at BetMGM Network.
Session from 2025 NAB Show Sports Summit
Join Us at NAB Show New York
October 21-22, 2026
Javits Center | New York, NY
Discover practical insights, evolving workflows, emerging business models, technology adoption and new opportunities across the media ecosystem.
