Sports Summit: Engaging Audiences Through On-Air Talent

On-air personalities play a pivotal role in capturing and retaining audience attention. Learn how engaging on-air talent can elevate your content, build loyal fan bases, and drive deeper audience connections. Hear strategies for selecting, developing, and supporting talent that resonates with viewers, as well as the growing importance of personal brand-building in sports and entertainment. Featuring April Carty-Sipp, Executive Vice President, Industry Affairs, NAB; Jason McCourty, 13-year NFL veteran, Super Bowl champion and NFL Game Analyst, CBS Sports; Sandy Nunez, Vice President of On-Air Talent Management at NFL Network; and Tracy Perlman, Senior Vice President, Player Operations at NFL.

Session from 2025 NAB Show Sports Summit, Sunday, April 6, 2025